The South OC was founded on the belief that real estate is about more than just buying and selling – it’s about creating a lifestyle and helping families build their future.
With over 25 years of real estate expertise, Dave Averell has built a reputation for trust, transparency, and delivering results.
Partnering with Caleb Tracy, a video marketing expert, they saw an opportunity to redefine the luxury real estate experience. By merging storytelling with strategy, we craft an emotional connection that makes your home stand out.
From day one, our goal has been to combine deep local expertise, world-class marketing, and a client-first approach to make buying and selling seamless. Whether it’s a first-time homebuyer or a luxury waterfront estate, we’re committed to delivering exceptional service and powerful marketing strategies that help our clients succeed.
With over 25 years of experience in real estate, Dave Averell is a seasoned industry professional, licensed real estate broker, and REALTOR® with an extensive track record of helping clients navigate the market with confidence. His career spans luxury estates, coastal properties, and investment acquisitions, making him a trusted resource for buyers and sellers alike. Dave’s deep-rooted knowledge of South Orange County’s real estate market comes from years of hands-on experience and a genuine commitment to helpi...
Caleb Tracy has always had a passion for storytelling, marketing, and human connection. With a background in high-end video production, he has spent the past decade crafting compelling narratives that bring brands, businesses, and properties to life. His ability to blend visual creativity with strategic marketing has made him a key player in real estate, where presentation and first impressions mean everything. Growing up in Southern California, Caleb developed an appreciation for architecture, design, and the coast...